AI Marketing Maturity Model — Survey FacebookThis field is for validation purposes and should be left unchanged.Take three minutes to tell us about yourself and how you use AI – no, not your team (we know, you’re always thinking about your team), we want to know about you. Once you do, we’ll tell you where you land on the AI Marketing Maturity Model. Which best describes how you personally use AI in your marketing work today?(Required) I use AI one-off, with no consistent process I use AI sometimes, but inconsistently across the channels/campaigns I work on I follow a documented process, with brand guardrails I deliberately combine AI + automation into a governed workflow across what I work on Every channel/campaign I run works off one system, executing the same story without manual reconciliation How consistent is the brand story you personally tell across the channels and campaigns you manage?(Required) Every channel I touch tells the brand story differently Some of my channels are aligned, most aren’t Most of what I produce follows a shared story, occasional drift My output is consistently aligned, and I check it regularly Full consistency by design — my workflow enforces it How documented is your own AI/automation workflow?(Required) I don’t document anything I have informal personal notes or habits I follow a documented process I’ve written down My documented process is shared with or adopted by others My workflow is embedded in governance that’s enforced automatically How confident are you personally that you could prove the impact of your own AI/automation use with a number?(Required) I don’t track my own AI/automation impact at all I track basic usage (time saved, volume) I track the quality/consistency of my own output I tie my AI/automation use to marketing KPIs I tie my AI/automation use directly to business outcomes How well can you personally tell the difference between AI and automation in your own workflow?(Required) I don’t distinguish AI from automation — it’s all “AI” to me I’m starting to notice the difference, but can’t articulate it I can identify which parts of my workflow are automation vs. generative AI I deliberately choose automation vs. AI for each step I own I architect my own workflows specifically balancing automation and AI Which best describes the AI tools and workflows you personally use today?(Required) Generic chatbot only, no setup Custom GPTs/assistants I’ve built for specific use cases AI connected to tools via automation/connectors I’ve set up Custom scripts/code I use with AI models Multi-step agent/orchestration I run with minimal manual triggering How confident are you using AI/automation without needing someone else's help or guidance?(Required) I can’t use these tools without significant help I need help fairly often I can handle common tasks independently I’m confident handling most AI/automation tasks solo Others come to me for help with AI/automation What are your organization’s expectations for AI use in the company?(Required) They expect me to use AI as an additional tool, but it doesn’t define how I work. They expect me to use AI regularly, but how and where I use it is mostly up to me. They expect me to use AI in specific ways, following established processes and brand guidelines. They expect AI to be built into how I work, using established systems that handle significant parts of the process. They expect AI to be embedded across my work, with every channel and campaign operating from the same connected approach. What is the biggest blocker to advancing AI adoption in your department?(Required) Budget Internal skills Available AI tools (e.g., company has only purchased some tools, company has restricted which tools can be used, or AI tool purchase is individual, not systemized) Leadership buy-in Internal buy-in Which of the following best describes your seniority level?(Required) Executive / C-Suite (CMO, VP of Marketing) Director / Head of Department Manager / Team Lead Individual Contributor / Specialist Freelancer / External Agency Partner What is your primary marketing specialization?(Required)Generalist / 360 Marketing (I do a bit of everything)Product Marketing / Competitive IntelligenceDemand Generation / Growth / Performance Marketing / AdsContent Marketing / SEO / CopywritingDeveloper Relations (DevRel) / Technical MarketingCorporate Communications / PR / BrandMarketing Operations / Analytics / MarTechField Marketing / EventsWhich of the following best describes your primary industry or sector?(Required)Technology & TelecomCybersecurityHealthcare & PharmaceuticalsFinance, Banking & InsuranceEducation & AcademiaRetail & E-commerceManufacturing & ProductionMedia, Entertainment & ArtsProfessional Services & ConsultingMarketing & Business ConsultingGovernment & Public SectorNonprofit & Social ImpactReal Estate & ConstructionHospitality, Travel & TourismTransportation, Logistics & Supply ChainEnergy, Utilities & MiningAgriculture, Forestry & FishingWhat part of the world are you based in?(Required)United States & CanadaLatin America & CaribbeanEurope & Central AsiaMiddle East & AfricaAsia-Pacific (APAC)What is the total number of employees at your company globally?(Required)1 – 1011 – 5051 – 200201 – 500501 – 1,0001,001 – 5,0005,001+Marketing team size(Required)12 – 56 – 1516 – 5051+Email addressOptional. We will use it to send your result and update you on the results of the survey as we gather more entries.