Everyone on your team uses AI.

Nobody uses it the same way.

The AI Marketing Maturity Model shows you where your team actually stands—and what it takes to move from individual AI habits to a connected system built around your brand story.

Take the quiz

10 questions. 3 minutes.

Architect Avery, an octopus calmly holding four cups of coffee on the sea floor

Five stages. How does your team stack up?

Using AI is easy. Getting an entire marketing team to use it consistently, strategically, and without losing the plot is harder.

  1. Solo Sage, a wolf howling under a full moon while loose pages drift across the snow Stage 1: Fragmented

    Solo Sage, the Lone Wolf

  2. Crafty Kit, a fox crossing a river on stepping stones past taped-up branches and a dropped roll of tape Stage 2: Reactive

    Crafty Kit, the Quick Fix Fox

  3. Blueprint Blake, a beaver reviewing plans beside a lodge built from stacked logs Stage 3: Coordinated

    Blueprint Blake, the One-Lodge Wonder

  4. Process Parker, an orca in a captain's hat leading a pod between buoys Stage 4: Integrated

    Process Parker, the Pod Pilot

  5. Architect Avery, an octopus calmly holding four cups of coffee on the sea floor Stage 5: Systemized

    Architect Avery, the Systems Mastermind

AI maturity isn’t about how many tools you use. It’s about what happens when your whole team uses them—how knowledge gets shared, how your brand stays consistent, and whether AI depends on individual effort or works as part of a connected system.

From the Solo Sage figuring it out in the wild to a fully connected operation where people, processes, and AI work together, each stage has its own strengths, growing pains, and a few telltale habits. Meet your AI marketing animal, see what sounds suspiciously familiar, and find out what comes next.

So, what kind of AI marketing animal are you?

Take the quiz